Boulet Western Boots becomes APHA World Show sponsor

FORT WORTH, Texas- Boulet Western Boots, one of the oldest and continuously owned Western boot manufacturers in the World, is APHA's newest World Championship Paint Horse Show sponsor. The company produces 1,200 pairs of boots daily at its manufacturing facility in Saint Tite, Canada, said Andy Rees, Boulet's regional sales manager in the United States.

"People who actually use their Western boots for practical purposes are the types of customers we primarily sell to," explained Rees.

From rodeo to ranching to general working boots, Boulet crafts footwear tailored to customers who are demanding on their Western boots. "Our heritage is making boots for people in ranching country," said Rees. "We know their needs.

"We build boots the old-fashioned way. We use quality material that can stand up to heavy use."

Its partnership with Boulet Western Boots will enable APHA to boost its cash and prize offerings at the 2002 World Championship Paint Horse Show. Currently, that offering totals about $400,000.

"Our affiliation with APHA helps us reach the type of customers who will put our boots to good use - people who are actually looking for a good boot that can hold up to the demands horse people put on them," said Rees.

Jim Kelley, APHA executive secretary, said APHA's partnership with Boulet Boots is beneficial not only because of the additional support the company is offering to APHA, but also because of the popularity of its product.

"Our members will appreciate the quality they get with these boots. We're happy to partner with a company known not only for the great looks of their boots, but for their quality as well. A family owned business for generations, Boulet Western Boots is a great fit with APHA, which has a 40-year tradition of family enjoyment of Paint Horses."