| Horse registration goes 'high-tech'
for American Paint Horse Association
FORT WORTH, Texas—Horse breeders will come face to
face with advanced technology beginning May 10, when the American
Paint Horse Association (APHA) takes an industry lead and
unveils an innovative on-line horse registration program for
its members. The process will streamline the registration
process for American Paint Horse owners and APHA, which registers
new horses at its Fort Worth, Texas, headquarters at a rate
of more than 50,000 per year. With nearly two-thirds of its
total 765,000 horses registered in the past 10 years alone,
APHA has become one of the fastest-growing horse breed registries
in the world.
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Mare owners at the time of foaling will
be able to register foals on-line with an innovative program
developed by the American Paint Horse Association. (APHA
photo)
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The APHA Information Technology (IT) team has been working
on the project since late last year for the spring launch
of the program. Presently, only the owners of mares at the
time of foaling will be able to use the new service to register
offspring. Future developments, however, are planned.
On-line registration advantages
For breeders of American Paint Horses, the new program offers
several advantages:
• Enhanced customer service—For
members who require quick turnaround times, nothing will be
faster or more accurate than on-line registration.
• Faster processing time—Applicants
can be sure their registrations will be received instantly
by APHA. In addition, a registration team dedicated to on-line
applications will process their transactions.
• Error reduction—Special features
in the new system ensure that data is entered completely and
correctly. If data is missing or appears to be inaccurate,
users will be prompted to re-enter the information. Similarly,
if a proposed horse registration name is a duplicate of one
that already exists, users will be instructed to select another
name. There will be no delay in processing time.
• Efficiency—A properly completed
application form ensures that APHA registration staff members
can quickly complete the process of creating a registration
certificate. Applicants will know immediately if the information
they are submitting needs to be updated or corrected.
• No postage costs—Those who
register using the new process will normally complete the
entire transaction on-line, eliminating the need for mailing.
• Easy access to transaction records—On-line
registration users will know the status of their application
from the moment they submit their on-line registration forms.
Additionally, the use of the latest encryption technology
ensures that all of the information submitted is safe and
secure.
• Greater flexibility—Users can
take horse registration photographs with a digital camera
or use a scanner to digitize prints, then simply upload them
with their on-line application. There is no need to make prints
and send them through the mail.
A history of advancements
“We have come a long way from the early days of when
Paint patterns were literally drawn and colored in by hand
on registration certificates,” said Jim Kelley, APHA
executive secretary.
“In later years, actual horse photos were pasted onto
the certificates. Then in 2000, we made the transition of
actually printing photographs onto the registration papers.
While these were all important steps, we expect that Internet
technology will now allow us to make the registration process
faster and more efficient than it has ever been before.
“Also, we are proud to be the first major Western stock
horse breed registry to make on-line registration available
to its members.”
Last fall, APHA launched an on-line service for the owners
of Paint Horse stallions to register their breeding reports
on-line. The association requires this information to assist
it in tracking and verifying breedings.
In addition, APHA maintains a database containing pedigrees
for all of the more than 765,000 horses in its registry. That
information is available free to APHA members.
The association is also currently in the process of scanning
more than 3.5 million photographs associated with those pedigrees,
to ensure there are electronic images on file with each registration.
APHA also maintains extensive Web sites at http://apha.com
and http://aphaonline.com,
which had visits and information requests totaling more than
5 million last year, according to Bob Steach, the association’s
IT manager.
More information about APHA and Paints
Since its founding 42 years ago, APHA has registered more
than 765,000 horses in 48 nations and territories around the
world. Currently, American Paint Horses are being registered
at APHA’s Fort Worth, Texas, headquarters at a rate
of more than 50,000 horses each year. The association serves
more than 105,000 active members, who are located in every
U.S. state, throughout Canada and in 39 other nations and
territories around the world.
APHA employs 155 people and has an operating budget of $15
million for activities worldwide. Some of the many qualities
that make Paint Horses desirable include sound conformation,
versatile athletic ability, intelligence, calm temperament,
a willing disposition and beautiful coat color patterns.
For more information about the American Paint Horse and APHA,
visit www.apha.com, or call
(817) 834-2742, extension 788.
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